Content Marketing is the intentional creation and curation of content with the goal of both attracting new prospects and nurturing them into leads.
It includes any form of messing that you use to attract, educate, inform, persuade and inspire a prospect to move them closer to becoming a customer.
The goal of content marketing isn’t necessarily immediate sale but rather lead generation combined with strong brand recognition. This type of marketing may be delivered via blogs, newsletters, e-books, forums/discussion boards, videos, social media channels, and many other platforms.
Content marketing is about creating high quality content to attract prospects and customers and to convert them into engaged followers who will spread the word about your product and services.
Content marketing has its own advantages, and can help increase,
- Traffic: Drive traffic from search engines, social media, people following links in email or article sharing sites.
- Sales: Content marketing is often a great way to not just drive traffic, but to drive the right traffic.
- Email Subscribers: If you are writing articles, you will be able to drive people to opt in on your signup page.